• "Tender has its roots in antique workwear and machinery, especially from the Great British Steam Age. On a steam train, the tender was the truck which carried the coal and water to power the locomotive, and was coupled in between the engine and the carriages. They were built incredibly solidly, mostly from riveted cast iron, and had to hold enough fuel to take a train weighing many tons across the length and breadth of Britain. . . . The other important face of Tender is the nurture which is put into the clothes: in their research, design, manufacture, and wear. Just as a gardener tends to a rose bed, or a shepherd is the tender to a flock of sheep, so it is important that Tender's owners will live in their clothes, wearing them hard, but respecting their provenance and the stories they have to tell." Tender Co.
  • All of Tender's metalwork, for buttons and buckles, is handcast in solid brass, in England, using the lost wax method.
  • William Kroll of Tender.Co explains in interview: 
  • "With Tender, I not only sketch out every idea over and over again, but I also wear prototype designs long enough to really decide if they’re how they should be"  
  • OEN - the189.com  
  • "The plan really is just to only put out stuff that I feel is really special, and a bit different."  
  • Amerkaji Meme blogspot