Loading...

YMC

BRITISH MENSWEAR AT DANIEL JENKINS LTD  |  YMC

"When, back in 1995, Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan, ‘You must create’, in order to name their nascent clothing company they couldn’t have realised what a clarion call those words would become. YMC, as the company swiftly came to be known, took initial inspiration from work wear, the football terraces of the early 80s, the tradition of outward bound attire and American and British military wear."  www.youmustcreate.com